Mobile application "Colibri money"
Concept, development and launch of native Android application for a microfinance company
Customer
Glavny Zaim is a microfinance provider who provides people with short-term loans.
Objectives
Due to the high competitiveness within economical sector that deals with short-term loans the client needs to keep its customers. In order to handle this goal client needs to make the service more reachable. The decision was to make a mobile application for customers.
Results
The new channel for better customer engagement was launched.
Loan processes were significantly simplified and automated.
Customer loyalty to microfinance provider was enhanced.
Loan processes were significantly simplified and automated.
Customer loyalty to microfinance provider was enhanced.
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