When your customers are shopping your store, an appointed beacon can enable a push notification in the app which can go for people to share their feedback on how they are being waited on in the shop. That information can be kept saved and later the managers can pull reports for every shop to verify what they have to enhance.

Passing by a sound system you consider buying, you might just desire to watch a video on your mobile device demonstrating its features and benefits rather than reading boring manuals or having a salesperson talking you into an immediate purchase.

Shopping at gigantic malls, can you recall how often you had to start looking for the information desk just because you did not know the way to the shop where you bought something really nice last month. iBeacons could easily give you directions wherever you would like to get.

We are very much confident that there are a lot more ways out there how retail businesses could benefit from using this technology, above are just a couple that came up our mind. If you can think of any others, just drop us a comment.

Being the proprietor of a retail business and using iBeacon technology could really assist you to encourage your customers' attention because it enables you to forward advertising messages right to the proper user once his or her device enters iBeacon working range inside your shop. These fine tuned messages will allow to increase your sales and be the way to improve your customer shopping routines. On top of above, beacons and customer loyalty apps could be used as one to reward customers for a zillion of location-based actions.

Beacons also eliminate the natural square footage limitations of a brick and mortar stores by being able to offer more goods and services, finally extending selling capabilities and potentially increasing your sales per square foot. As an example you can take Macy's, the USA's leading chain of department stores that was the first retail business to introduce this technology. In collaboration with Shopkick app, Macy's started sending their customers the location-based special offers, discounts and other information while they were shopping in their store. The result of that experiment was so shockingly successful that they decided to install over 4 000 iBeacons in their stores all over the US. Now other biggest retailers are also following this trend. According to Business Insider over 85% of American top 100 retailers had at least a few beacons installed by the end of 2016. Beacons are now expected to influence millions and millions worth of retail sales.

As a business firm, your main target is to know about the satisfaction level of your customer. The iBeacon technology precisely works for the same. Through iBeacon, you could analyze the various statistics related to the customer without any extra effort. As soon as a customer walks into your store, you could meet up to his demands without even deploying any employee for him. You could keep a track at your employees and monitor that employee came when, or at what time of the day does your store get the maximum footfalls.

One of the most important advantages of iBeacon is automation. As soon as people having your mobile app in their smartphones enter your store, the doors would be automatically opened for them through iBeacon. You could also use this technology as an advertising medium. For example, as soon as the person crosses a particular check point, he could be greeted about all the recent products in your store.

Though GPS offers the best navigation and tracking but it is observed that GPS does not prove to be beneficial inside any building. But with iBeacon's micro location geofencing, you could conveniently set up navigation even inside your office premises.

Unlike NFC, iBeacon could prove to be very cost efficient. The range of NFC is only up to 0.20 meters while that for iBeacon is up to 50 meters. So you could imagine the cost that you would have to incur if you set up NFCs in your office rather than iBeacons. Also, the hardware of Beacon is considerably cheaper and could be installed anywhere at a considerably low cost.